Shop Story by Anna Bradshaw

SHOP STORY hosted by ANNA BRADSAHW:

Do you hate that blinking-cursor-on-a blank-page feeling?

Most small businesses miss out on sales for a simple reason: they're not telling their story clearly.

But it's understandable... because not many of us actually enjoy writing for our brands.

So... let's do it differently:

You know that jolt of creative juice you get when you meet up with an industry peer and talk shop?

Let's take that and add a specialized copywriter to answer all of your specific questions.

So you can tell your brand's story with crystal clarity, and engage with your ideal customers.

JOIN NOW

BOOTSTRAPPING ONLINE SHOP OWNERS:

What if you knew everything you wrote for your shop would connect with customers?

And not just any customers, but the customers that just get your products and actively support your brand?

If you can’t use words to sell your products, it’s gonna be a tough uphill slog to sell online.

After all: on your site shoppers can’t bite into your cookies, or sip your tea, or feel the silkiness of your dresses’ fabric.

... and there are plenty of brands vying for their dollars.

In fact:

Over 3 million shops are running on Shopify right now.

That's a lot of competitors.

The vast majority lack the clear, compelling copy that you need to sell online.

(Quick aside: Copy, in case you're new to marketing speak, just means marketing/sales text. It includes the words on your website, all the emails you send, etc.)

You can stand out against the competition with a great brand story.

You can be the shop owner knows *what to say* about your products so they practically fly off the shelves.

Easier said than done.

I get it. I'm a copywriter and I even face that blinking cursor with trepidation sometimes.

But after years of working one on one with clients, I've figured out methods that work reliably.

And, while I'd LOVE to welcome you as a custom copywriting client, I know that might not be a realistic solution for you right now.

Most bootstrapped shop owners can't afford a full-time writer, or even a first-class contract copywriter.

But here's the thing:

Just because you can't hire a copywriter, doesn't mean your products don't deserve a great story.

They do.

You do.

And you can write it all on your own.

Sure, it'd be a lot of hard work, study and trial-and-error. A lot of backspacing and refilling the coffee cup and setting the timer and maybe even some exasperation.

But you could do it.

If you're looking for an easier way, though, you're in the right place.

YOU'RE INVITED TO JOIN:

SHOP STORY

Aka your new on-call brand messaging consultancy.

Now you can learn how to tell your story - in your words, when and where you need to.

This is a membership that teaches you how to write copy that sells. Not through traditional videos or classes, but through real life examples.

This is a community that enriches and encourages you as you see what’s working for other shop owners in real time.

This is a helpline for those “I've gotta run a promo this month and I have no idea what to say in the emails” moments.

It’s Shop Story and it’s coming this October.

Sign up pre-launch and get your first month on the house. (You won’t be charged until November!) So it’s completely risk free.

And it’s the perfect time to get a jump on your holiday marketing… with my help!

MEMBERSHIP FORMAT

A system that sets you up for success

Q&A Community

Ask your copy-related questions in our Slack group at any time and get a reply within 48 (business) hours.

Copy Review Calls

2x monthly calls where you can get a 5 minute review of any copy piece.

Copy Coffee Breaks

Specific trainings (including guest experts!) on topics chosen by the community.

MEMBER BENEFITS

A membership that's tailored to
your business

Because the world has enough business advice... but you've still got questions, dilemmas, and challenges that need specific guidance.

A clear brand story

Find your brand's secret sauce with the help of an experienced story-finding copywriter.
Email marketing help

When you know you should be sending emails, but you don't know what to say, ask!

Content strategy

Don't ad lib your content marketing. Make sure your content is actually building your business.
Conversion optimization

Is your copy just sitting there looking pretty, or is it getting you real results? Get conversion optimization tips tailored for you.

Like having a copywriter on call

Ever wanted to have an expert copywriter on standby to pick her brain

when you've got to put your brand into words?

Well this is your chance! Joining Shop Story is like having a copywriter on call... for a very small fraction of the price of a retainer contract.

Tackle Your Messaging

It’s time to stop leaving your copy till the last minute and then scrambling to get words on the page (or post, or email template).
Learn Together

Group calls and convos give us a chance to learn from one another in a spirit of collaboration instead of competition.
No Fluff

You’re not paying for yet more content to wade through. You’re getting your specific questions answered.

Here's what this isn't

A course

No standardized modules here - this is 100% personalized answers for your specific brand messaging dilemmas.
A social media group

This isn’t another group to get excited about, waste all your time in, and then forget. It’s meaningful Q&As we can all learn from.
Custom copy written for your brand

In this membership, you’re being inspired and equipped to write for your own brand. If you want someone to write your copy for you, you'll want to hire an expert directly.

Meet your host

Anna Bradshaw

Content Strategist &
Conversion Copywriter

Anna has been working one on one with ecommerce brands since 2018, after a career in marketing, fundraising, and sales support.

Annna believes you can have brand-voice infused copy that still follows conversion best practices. Her passion is helping small, independent brands gain traction online.

Anna's been featured in

We officially launch this October.

Founding member price: $49/month for full access.
(Yes, you read that correctly: you can get Shop Story for just $49 a month — about the price of one weekly Starbucks run.)

When you join, you get:

A question & answer portal for all of your copy-related questions - ask unlimited questions, whenever they pop into your mind.
2+ monthly calls where you can get your copy audited live along with your colleagues. It's a great learning experience for everyone!
1st dibs on available VIP Day and website audit slots.

Make this the fall you finally feel great writing for your brand.

Click below to sign up ↓

JOIN NOW

Take Fashion Risks, not Financial Risks

Cancel your membership at any time!

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I was stuck... I needed wording to convey a clear message to my customers. Anna nailed it.

Shea Bailey

Planned & Proper

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